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My friend asked me last week how many logo options she should look at before deciding, worried that too many would confuse her. It made me think about how most owners handle this stage. A creative logo design team would say three to five strong directions is usually enough, since more than that turns into noise rather than choice. A bespoke web design UK team would add that whichever mark you pick has to work in a site header, so test it there before you commit. So I am curious, how many logo options did you review before landing on the one you kept?

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