Research paper on marketing mix pdf

unknown. An important issue in tourism marketing is 7P Marketing mix model. It is one of the concepts that can be of use for planning to achieve a desirable state of tourism in the region. On this basis, the research seeks to achieve the following purposes: - Check the status quo components of the marketing mix of rural tourism in the county of FMCG companies employ marketing mix strategies. Marketing mix strategies aim to establish products' loyalty and make it possible for the companies to charge higher prices. Mostly, FMCG Company carries out its marketing task by making a market offer (Ramaswamy & Namakumari, 2013). First, the company creates a product that will meet the needs The formulation of a marketing mix depends on the nature of the activities of the organization and the nature of the targeted market. It must be put together in such a way as to enable the organization to meet its customers' needs and wants (Sashi, 2012).The marketing mix concept works as a tool used by an organization to survive in a competitive environment. The intention of this research is to study the suitability of those three marketing mix models for digital products in digital space. It is hoped to flnd which marketing mix model flt well for difierent types of digital products. Therefore, a tool kit of marketing strategies is developed for professionals selling digital products. marketing mix to the competitive advantage is the research question? This paper will examine the impact of each element of the marketing mix strategy (7P) to the competitive advantage in telecommunication service companies in Indonesia. So it will be known which elements of the marketing mix that have a major impact on competitive advantage. of this research is consumer who buy online product, and the number of the sample are 97 customers; the sample is chosen by using accidental sampling. The researcher applies path analysis as data analysis method, and the result of this research shows that marketing mix influences AIDA model. Marketing mix and AIDA model influence directly and Research Paper # 3. Marketing Functions: Marketing functions are designed as act performed in distribution of goods and services in the market in accordance to their demand rate. In short the process or activities performed by the marketing people are called marketing functions. Promotion is one of the strongest areas when it comes to the marketing mix for Netflix as they are constantly promoting and advertising their service in different ways. Firstly, the main basis for "Your Images Have Never Looked Better." ImageShack. Web. 10 Feb. 2015. their promotion is through social media websites where it attracts teenagers Larreche 2008). Marketing mix is the strategic tool-box that marketers use in order to create a desired response from a set of predefined consumers (Solomon, Marshall & Stuart 2008). Marketing mix, commonly known as the McCarthy's (1960) 4Ps, consists of product, price, place and promotion. The marketing mix is considered to be one of the most important aspects of the marketing process. It plays a signifi- cant role in creating value and satisfaction for the customer. In particular, the marketing mix or 4Ps (product, price, pro- motion, and place) operates as the main forces when it comes Table 11, Marketing mix analysis…………………………………………………………………..46 1 CHAPTER 1 INTRODUCTION This chapter includes the background, the aims of the stu