Digital marketing dissertation pdf

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Depending on the university, the dissertation can be your final work to complete your study years. However, some … I was introduced to the world of digital marketing through the indian institute … additionally, my dissertation was a great opportunity to put theory into practice, as I worked alongside clients. In my dissertation, I intend to study the impact of digital marketing on firms' pricing strategy as well as on consumers' intrinsic behaviors in the post-Internet era. In the first study, I examine a novel hybrid pricing model, featuring both online advertising and digital promotion. Endogenizing product prices as a decision variable, I customers and marketers. We scrutinize the result of digital marketing on the base of firm's sales. 100 respondents opinion are collected to get the clear picture about the present study. Keywords: digital marketing, Promotion, Consistent, Interact 1. Introduction Digital marketing is often referred to as 'online marketing', In terms of marketing, the digital communication has changed the nature of the marketing funnel into a more iterative process than the traditional one. This thesis concentrates on the research of Company X, a leading company in the field of marketing and sales, and their uses of digital communication as the key business model. DISSERTATION PRESENTATION. ON THE TOPIC. Presented By Arif Bashir 18MBA0059 WHAT IS DIGITAL MARKETING? Digital Marketing is the marketing of products or services over the Internet or any kind of digital media. This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.